FALL 2017 THEME
Steps and Kara New York
To correspond with the arrival of the Steps and Kara Fall 2017 clothing collection, I designed fall-themed graphics to use across their website and social media accounts. The above banner was the basis for the theme. I created a 3-D text effect with a fall leaf pattern and a simple vector banner, and used a photographic background.
Using the existing Steps and Kara logos, I created profile pictures that coordinated with the banner for use on social media accounts. These display at a relatively small size, so readability was the top priority.
The Fall theme applied to the Steps Twitter and Facebook pages. I created two separate banners with different aspect ratios to accomodate the different templates used by each service.