After 20 years of using simple logo bags, I was tasked with redesigning Steps and Kara New York's shopping bags. Given that the company now had stores throughout New York, New Jersey, and Florida, they wanted something that spoke to their New York City roots. To keep costs down, they requested I limit the designs to two colors.

For the Steps bag, I combined their updated logo in their signature teal color with an image of the Manhattan skyline. The Kara bag likewise incorporated their logo with an image of the Manhattan Bridge. Given that the two brands are sister stores, the two bags were similar enough to signal their relation to one another while still maintaining their own brand identities.

I also designed two "special edition" bag designs for Steps New York. These were more whimsical and graphic, and could be produced in small runs for special events. The main purpose of these bags would be to catch attention and bring awareness to the brand. I created a black and white pattern using simple geometric shapes and symbols, and used splashes of bright pink and teal.