For the holiday season, Steps and Kara needed a way to update their window displays that was economical and simple to implement across multiple stores. I chose to create snowflake window decals out of white static cling vinyl. The snowflakes were simple for store employees to apply, removed easily with no residue, and because the company owned a vinyl cutter they were inexpensive to produce. I designed three sheets of snowflakes in varying sizes up to about 20 inches in diameter.

The snowflakes were applied to the inside of the store windows, so they could be used both in free standing stores and stores inside shopping centers. Each store created their own arrangement depending on the size and layout of their windows.