To correspond with the arrival of the Steps and Kara Spring 2017 clothing collection, I designed spring-themed graphics to use across their website and social media accounts. The above banner was the basis for the theme, and was used on the company website home page. A trend for the Spring collection was floral prints and embroidery, so I created a floral pattern border that I would use throughout all the Spring graphics.

Using elements from the same floral pattern, I created profile pictures that coordinated with the banner for use on social media accounts. I used the same glowing letter effect on the Steps and Kara logos to maintain cohesion.

The Spring theme applied to the Steps Twitter and Facebook pages. I had to take into consideration how the Facebook cover photo would display on desktop (below left) and mobile devices (below right).